Beer of Totality

A once in a lifetime experience. An astronomical feat that only occurs under perfect conditions, a molecular phenomenon, in Shelburne, Vermont…Beer of Totality.”

On April 8th, 2024, Shelburne, Vermont experienced a total solar eclipse. To commemorate this experience, Fiddlehead Brewing Company released Beer of Totality.

My design was selected for the can art, which I then translated to posters, copy, social media advertising, and t-shirts. The intention was to design a beer worthy of the cosmic moment…a beer so good it might even eclipse the eclipse itself.